Jennifer (Jen) Prado is a powerhouse rooted in purpose and fueled by hustle. A proud Latina and first-generation American, Jen grew up with big dreams and no shortcuts. From a working-class upbringing to the fast-paced world of Wall Street, she rose through the ranks of corporate leadership with relentless drive and grit.​

 

Today, she serves on the senior leadership team at Princeton University and has founded Women in Tech communities across industries - creating long-overdue space for women to rise and be seen in male-dominated fields.

 

But Jen’s impact reaches far beyond academia. She’s a serial entrepreneur and TV personality, having launched several purpose-driven ventures - including a nationally recognized chocolate brand that gives back. Her work and story have been featured on Forbes, The New York Times, TLC, Cheddar, Discovery, and more.​

 

From advising executives in boardrooms to coaching women founders in the startup trenches, Jen brings a rare blend of real-world strategy and heart-centered leadership. She knows what it takes to succeed -without shrinking, selling out, or losing yourself in the process.​

 

At her core, Jen believes leadership isn’t about fitting in. It’s about standing up, showing up, and lifting others as you lead.

 

Through her work at EllaVai, she helps bold women do exactly that: Slay goals. Conquer dreams. Lead unapologetically.